profile

Speak Like a CEO by Oliver Aust

9 Killer Opening Lines to Hook Any Audience

Published 2 months ago • 2 min read

9 Killer Opening Lines to Hook Any Audience

Mastering public speaking takes years of practice.

But no matter how much you practice your body language, storytelling and voice, you need to grab the attention of your audience at the start of your talk.

And for this, you only have 3 seconds. So instead of a dull introduction, try using one of these 9 hooks to connect with your audience immediately:

#1

Surprise them - “Our industry is in a terrible state...That’s what I could have said ten years ago.”

#2

Highlight a problem - “We waste 10 hours a week in meetings. Here’s how we reclaim that time.”

#3

Shock with statistics - “Workplace crime costs businesses like yours 50 billion a year.”

#4

Ask a provocative question - “Why has our industry underperformed this year?”

#5

Show a prop - I once showed a glass of volcanic ash when reporters asked why planes can't fly near eruptions.

#6

Invite them to dream - “Imagine a society where waste is a thing of the past.”

#7

Ask the audience - “Who here has dealt with a difficult customer this year?”

#8

Create suspense - “90% of startups think they have a great product, yet 90% fail. Are they wrong or is something else at play?”

#9

Start with a story - “Our founder was so poorly treated he was determined customers would never suffer like he did.”

Steal one of these killer opening lines for your next talk and notice its impact.


Three Ways I Can Help You

Whenever you are ready, here are three things I can help you achieve so you can communicate like the world's top CEOs:

  1. Speak Like a CEO: Leadership communications with impact
  2. Become Unignorable: The proven way to becoming a thought leader
  3. Build a Message Machine: Turn your company into an agile communications machine

Book your free clarity call for 1:1 coaching with me here​.


The Rise of the Creator CEO

With AI on the rise, your unique voice and insights will only increase in value. That’s why we’re seeing more “social CEOs” and “creator CEOs.”

This week on the podcast, SmartChiefs founder Laura Lewandowski and top CEO advisor Julius Bachmann share how leaders can integrate content creation and creativity into their busy lives.

Key takeaway: In a complex world, combining creativity and entrepreneurship will drive the success stories of tomorrow. Tune in to find out how you can maximize your creative potential.

Listen on Spotify and Apple:


The Presentation Secrets of Steve Jobs

Steve Jobs revolutionized product launches through meticulous presentation preparation. In the excellent book "The Presentation Secrets of Steve Jobs," Carmine Gallo analyzes the skills and tactics that made Jobs such a captivating presenter.

Key insights include:

  • Jobs planned presentations in analogue first, not PowerPoint
  • He always explained why the audience should care
  • He drew a clear roadmap and broke announcements into narrative acts
  • He introduced a "villain" that Apple would conquer
  • Every visual was simplified to be extremely engaging
  • He refined through extensive rehearsals until it looked effortless.

If you want to deliver more inspiring and persuasive presentations like Steve Jobs, study this book to learn from one of the masters. You can also check out this post on the highlights from the book. Highly recommended!

Have a great weekend!

Best,

Oliver

Share this newsletter and receive a free book with your first referral!

Who do you know that would also enjoy this newsletter?

Simply copy and send them your unique referral link or use the email function and get free books on mastering communications when they sign up. Your first book unlocks with your very first referral.

Here's your referral link:

[RH_REFLINK GOES HERE]

Email

PS: You have referred [RH_TOTREF GOES HERE] people so far

See when you get your next book

Friedrichstraße 68, 10117 Berlin

Unsubscribe · Preferences

Speak Like a CEO by Oliver Aust

Get weekly tips on leadership communications

Join 40,000 leaders receiving weekly tips via email & social on how to communicate like the top 1% of CEOs.

Read more from Speak Like a CEO by Oliver Aust

This week: The Keys to Charismatic Leadership / The Secrets of a Master Communicator / How to Practice Radical Candor The Keys to Charismatic Leadership Many founders and CEOs I work with want to be a trusted, charismatic leader with a strong executive presence, superb body language who captivate with their storytelling and are seen in their industry as thought leaders. There is just one issue: How do you get there if you have no clear definition that breaks down “trust” or “charisma” into a...

2 days ago • 2 min read

This week: 7 ways to perfect your English as a non-native speaker / Join me for a conversation on LinkedIn Live / Revolutionize work & communications with AI / The best books on persuasion. How to Perfect Your English in 7 Steps (As A Non-Native Speaker) Around 1.1 billion people speak English as a second language – like me and possibly you. That’s almost 3 times the number of people who speak English as their first language. Many of the 1.1 billion are stuck on the OK plateau. That is a...

9 days ago • 5 min read

This week: 7 lessons from 2024 so far / Start Q2 with a bang / How to be a 'supercommunicator' 7 Game-Changing Ideas for 2024 Wow, that went fast! We are already approaching the end of the first three months of 2024. It is fair to say that the year so far has been a whirlwind. Last month, we rebranded this newsletter to Speak Like a CEO and launched our new branding for the podcast and on LinkedIn. And thanks to your support, the “Speak Like a CEO” podcast, my LinkedIn and this newsletter...

16 days ago • 3 min read
Share this post