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Speak Like a CEO by Oliver Aust

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How to Control the Conversation & Get What You Want

This week: How to control the conversation / How to communicate when your career changes / The 8th Habit How to Use Framing to Get What You Want In every conversation, you want to hold the frame. Frames are concepts that shape how we see the world. Italian food. First class. Cat videos. A word or phrase activates a certain frame in your mind. It is similar to priming. Priming preconditions the mind for a particular theme or idea, while framing shapes how information is perceived. Priming...

6 days ago • 2 min read

This week: 7 Ways to Use Priming to Reach Your Goals / Today: Free Speak Like a Leader Webinar / Simple is a Superpower / Flip the Script 7 Ways to Use Priming to Reach Your Goals I went to see a musical last week. It was advertised as an upbeat affair. Yet the first scene was rather sad. The director wanted to prepare the audience for some serious topics. This is called priming. You can observe the same in Hollywood movies when the first scene of a biopic shows the hero dying. The audience...

13 days ago • 4 min read

This week: The 7 Deadly Sins of Presenting / How to Keep Your Team Engaged (When Everything Changes) / What Made You Look? The 7 Deadly Sins of Presenting The stakes are high when you present. A poor presentation can mean that you don’t get that investment or green light for your project. It can even reduce your status and influence as a leader. The good news is that everyone can be a great presenter. It doesn’t matter what your style is, whether you are a natural, introvert or extrovert, or...

20 days ago • 2 min read

This week: 10 Unforgettable ENDINGS for Your Next Speech / How to Communicate When the Stakes Are Sky-High / How to Tell The Impossible Story 10 Unforgettable ENDINGS for Your Next Speech We all know the importance of a strong opening to capture our audience's attention. But have you given equal thought to how you conclude your speech or presentations? Keep in mind both the primacy and the recency effect: The primacy effect refers to the tendency to better remember items that are presented...

27 days ago • 3 min read

This week: 10 Killer Opening Lines to Captivate Any Crowd / NEW: The Speak Like a CEO Academy / The New Art and Science of Selling / How To Not Bore People To Death 10 Killer Opening Lines to Captivate Any Crowd Four out of five business professionals stopped paying attention during the last presentation they watched (Forbes). The problem: The presenter didn’t catch their attention from the get-go. In reality, we only have a few seconds before people decide if they will listen to us. Whether...

about 1 month ago • 3 min read

This week: 12 Storytelling Techniques for Leaders / A Hostage Negotiator's Guide to High-Stakes Conversations / How to Craft Messages That Win Big 12 Storytelling Techniques for Leaders Storytelling techniques can feel overwhelming. From narratives to hero’s journeys to conversion stories, how do you choose the right one? Let’s break through the confusion with 12 highly effective storytelling techniques I use regularly to create order out of chaos. For a handy 1-page visual, check out my post...

about 1 month ago • 4 min read

This week: 3 Steps to Become a Confident Speaker / How to Get Featured in the Media / Become the Leader Every Organization Needs How to Become a Confident Speaker Is it possible to become confident on command? Last week I shared 9 ways to calm your nerves ahead of a speech or presentation. This week I focus on how you can boost your confidence in high stakes situations like public speaking. These are two sides of the same coin. I wouldn’t go as far as saying that we can command ourselves to...

about 2 months ago • 3 min read

This week: 9 Ways to Calm Your Nerves / Turning Rejection Into a Revolution / How To Speak Fearlessly 9 Ways to Calm Your Nerves Last weekend I held the most important speech of my life: my groom’s speech. Was I nervous? You bet. Not only was everyone waiting for what I had to say. I also had to do it in two languages, it came at the end of a very emotional day without any time to prepare, and I’ve already had a few glasses of wine by that point. I am not alone in feeling nervous before an...

about 2 months ago • 4 min read

This week: 10 Ways to Win Every Argument / Crushing LinkedIn / A Masterclass in Communications Excellence How to Win Every Argument Debating is the lifeblood of democracy, a quick way to get to the truth and a crucial skill for leaders. It can even be fun. The challenge is: we may be right, but the audience – our team, investors, customers – may not see it that way. We lose the debate, the deal, or the commitment of our team. When I prepare leaders for a debate, we focus on one goal: to...

2 months ago • 4 min read

This week: The Keys to Charismatic Leadership / The Secrets of a Master Communicator / How to Practice Radical Candor The Keys to Charismatic Leadership Many founders and CEOs I work with want to be a trusted, charismatic leader with a strong executive presence, superb body language who captivate with their storytelling and are seen in their industry as thought leaders. There is just one issue: How do you get there if you have no clear definition that breaks down “trust” or “charisma” into a...

2 months ago • 2 min read
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